Creatives Have Been Called Up to Slay Climate Change

by Solitaire Townsend | Aug 18, 2022 | Brand Purpose, Creative Disruption, Sustainability, Voice

Creativity has been called up. From creative directors to apprentice designers: All are needed. Storytellers, magic-makers, crafters and grafters, ideators and copywriters. Moments like these come rarely. For many generations, they may not come at all. But this time,...

How to Be a Mental Health Ally in the Era of Mass Layoffs

by Naomi Duckworth | Aug 17, 2022 | Leadership & Talent, Voice

There are times that I am thankful to work in an industry that, more than others, is comfortable talking about emotions. We have to be. Emotion is our currency. But even as advertisers, we’re not always comfortable facing our own personal emotions. Especially...

Purpose Strategy Will Future-Proof Your Brand Through Economic Downturn

by Jacqueline Babb | Aug 16, 2022 | Brand Purpose, Voice

Raise your hand if you’ve noticed an astounding grocery bill in the past few months. Me too. Some experts predict that a recession will follow this period of inflation. An economic downturn likely sets our marketing strategy on a different course while consumers...

Covid Already Taught Us—Brand Silence in a Health Crisis Fails Communities

by Casey Campbell | Aug 16, 2022 | coronavirus, Diversity, Equity and Inclusion, Voice

After more than two years of a global pandemic, saying monkeypox is an unwelcome guest is a gross understatement. Maybe it seems like something outside your immediate reality. But as a queer person, let me tell you: It’s here, it’s real and much of America...

Why Your Story Shouldn’t Be What Gets Cut

by Jennifer Bett Meyer | Aug 11, 2022 | Creative, customer experience, Influencers & Creators, Search Engine Marketing, Voice

Economists and consumers agree: We’re in a recession, and brands are, understandably, nervous. Nervous about what’s next, sure, but also what it means for their bottom line. To better recession-proof their businesses, some are increasing prices. Others are...

5 Challenges Facing Creatives That Leaders Need to Address

by Russ Somers | Aug 10, 2022 | Creative, Leadership & Talent, Voice

The term “dark funnel” has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an imperfect science. Yet, the dark funnel feels like d?j? vu, a glitch in the matrix, because we’ve been here...