It’s Time to Review the Expectation of Auditing

by Jane Dormer | Jan 27, 2022 | Data & Insights, Measurement, Media, Voice

Marketing procurement has always been a valuable asset to any brand and can be for every agency too. Never more so when there is a “crisis” or belt-tightening as we have had in recent times with the potential triple whammy threat of Brexit, Covid-19 and...

4 Trends That Will Supercharge Health Comms In 2022

by Claire Gillis | Jan 25, 2022 | Health and Wellness, Voice

2022 will be the year when health communications finally catch up to the hype. In the past two years, we’ve become more connected with our health than ever before, and more aware of our own responsibilities when it comes to managing it. This trend is providing a...

Revenge of the Nerds: Microsoft Is on Track to Own the Future of Entertainment

by Jonny Shaw | Jan 25, 2022 | Mergers & Acquisitions, Voice

On Nov. 14, 2006, Microsoft launched its ill-fated Zune digital music player. It was the most notable, and embarrassing, of all Microsoft’s failed attempts to combat the emerging, irresistible force that was Apple. At the time it seemed that Microsoft’s...

New Narrative for Brands When Speaking to the Black Community: You Are More Than

by Johnas Street | Jan 25, 2022 | Diversity, Equity and Inclusion, Voice

On MLK Day, Twitter launched an OOH campaign featuring celebrities’ affirmation tweets. It was a huge success, featuring many Black celebrities. And even though I loved this campaign, I want Black people to know: You are more than. For generations, media...

Why You Can No Longer Take 3 Months to Make Hiring Decisions

by Brian Dolan | Jan 21, 2022 | Leadership & Talent, Voice

Top candidates are being snapped up at frenzied rates and businesses are realizing they must act faster to secure great talent. The best recruiting teams, once burned by slow decision-making, have squeezed hiring timelines to as short as 6-business days. Everyone else...

Advertising in 2022: Time to Look Up

by Ruben Schreurs | Jan 21, 2022 | Data & Insights, Voice

For those who haven’t seen it yet, it should suffice to say the recently released Netflix film Don’t Look Up is about the collective indifference and ignorance of the masses when it comes to a massive problem that stares them right in the face. The science...