Brands, You Might Be Putting Up Your Own Barriers to Diverse Creators

by Lee Ann Antuna | Nov 22, 2022 | Diversity, Equity and Inclusion, Influencers & Creators, Voice

The creator economy has always challenged the status quo around who can have influence, whose voice can be heard, who gets to work with brands and who gets to be a brand. With this disruption, there have come more opportunities for people from historically excluded...

The 4 Rs of Working With Agency Search Consultants

by Steve Boehler | Nov 21, 2022 | Voice

Search consultants play an important role in the marketing services agency industry. They may only represent about 25% of agency searches, but the biggest reviews are typically managed by them. They are an important gatekeeper in the agency selection process for many...

Dear Swifties: Ticketmaster Doesn’t Care That You Hate Them

by Alexander Lewis | Nov 18, 2022 | Voice

On Tuesday, Ticketmaster enjoyed their largest ticket sales day ever, selling over 2 million tickets to Taylor Swift’s upcoming The Eras Tour. This could have been a quiet victory for the company. Instead, it was the beginning of a week filled with mass vitriol...

The Rules of Brand Building Are Being Rewritten—Don’t Get Left Behind

by Jason Gaikowski | Nov 18, 2022 | customer experience, Voice

We have reached a tipping point. As the value of Apple approaches $250 billion–roughly the annual revenue of GM and Honda combined–few marketers would argue with the claim that brands focused on customer experience (CX) are more valuable than ever. And...

Be Honest About Which Causes Your Brand Can—and Can’t—Commit to

by Amy Williams | Nov 17, 2022 | Brand Purpose, Sustainability, Voice

It’s relatively easy and cheap to save a life. Around $4,500 per life if you support the Against Malaria Foundation, and even more of a steal at $3,500 per life if you support Helen Keller International’s supplementation program. So in principle, if we all...

With an Intentional Communications Strategy, Cultural Sensitivity Is Built In

by Erica May | Nov 12, 2022 | Food & Beverage, Holidays, Social Media, Voice

With KFC’s recent social media firestorm surrounding an automated promotional message, it’s important for brands and agencies to reflect on how to prevent communication missteps. All across the advertising world, teams are under pressure to always be...