Retailers Turning To Social Media To Promote Black Friday And Small Business Saturday

While Black Friday existed long before the Internet was around, Small Business Saturday – which is … [+] now only in its 11th year – was truly born in the social media era. getty Christmas is coming, but first comes “Black Friday,” which even in the era of ecommerce...
Marketplaces In The Chemical Industry, Just Hype Or The New Battlefield?

Marketplaces In The Chemical Industry, Just Hype Or The New Battlefield?

Consumer digital marketplaces are very appealing; we can find anything we want there, with no limitations by brand, competition, or portfolio. Previous buyers’ reviews, personalization, and targeted advertising attract us, showing us ads for products we’ve looked at...

How Automakers Are Saving Lives With Smart Partnerships

In previous blogs, we talked about how automakers can protect their employees and financially guard their companies. Today, we talk about how they can go on to contribute to the fight. How can automakers apply the depth of their manufacturing knowledge to make things...
Five Steps To A More Resilient Consumer Goods Supply Chain

Five Steps To A More Resilient Consumer Goods Supply Chain

With some parts of the world starting to open up and others still shut down, now is the time to evaluate the steps to manage your supply chain going forward. While many industries can leverage these steps, here we will focus on consumer goods. Over the past 20+ years,...