Can Political Advertising Weather a Recession?

by Trishla Ostwal | Aug 19, 2022 | Politics, Premium, Programmatic

You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot. While not quite recession-proof, political advertising is more insulated from the adverse impacts of an economic downturn than other sectors,...

Why Masculinity Is the Elephant in the Room for Advertisers

by Brittaney Kiefer | Aug 18, 2022 | Diversity, Equity and Inclusion, Premium

“Brands are ignoring the problem. They now feel so uncomfortable depicting men because they don’t know how to depict them–so a lot of men don’t feel seen at all,” said Emma de la Fosse, chief creative officer of ad agency Digitas UK....

‘Retreating to the Core:’ How 10 CROs Are Navigating Advertising Uncertainty

by Mark Stenberg | Aug 17, 2022 | Advertising, Premium, Publishing

To better gauge the state of the media ecosystem, Adweek spoke with the chief revenue officers of 10 premium publishers to discuss the advertising trends they have seen, how they are responding and what they are forecasting. Adweek has kept the identities of the...

After Shedding WarnerMedia, DirecTV and Xandr, Here’s How AT&T Will Connect With Customers

by David Kaplan | Aug 16, 2022 | 5G, branding, C-Suite, Premium, Technology

The arrival of 5G–the fifth generation wireless network–in the top right corner of our smartphones in 2019 was highly anticipated. Blazingly fast speeds would allow whole movies to be downloaded in seconds. Virtual reality would become even more real. And...

Submissions Are Now Open for Adweek’s Agency of the Year

by Jameson Fleming | Aug 15, 2022 | Agency of the Year, Premium

There are several big changes to Adweek’s Agency of the Year awards for 2022. For the first time, Adweek is creating an open submission process to be considered for the publication’s Agency of the Year awards. Additionally, Adweek has added three new...

The Modern Chief Creative Officer Must Lead Through Inspiration and Communication

by Kyle O’Brien | Aug 15, 2022 | C-Suite, Premium

This is the second in a dedicated series of stories to analyze what being a modern agency C-suite member entails, talking with people holding those positions at agencies big and small, and those independent or operated by holding companies. The first piece in the...