Invention Is Not Innovation: How to Properly Plan for Change

by Phil Rowley | Jan 17, 2022 | Innovators, Marketing Innovation, Product Innovation, Voice

People still go into the bank to pay bills. There are adults who refuse to get a smartphone. There are buses that allow you to pay the driver in coins–and get change. There are computers on the counters of high street shops that, judging by the screen, are...

Taco Bell’s Matt Price Has Always Seen the Brand’s Timeless Potential

by Al Mannarino | Jan 14, 2022 | Food & Beverage, Innovators, Leadership & Talent

It’s not uncommon to question your career path. However, it is uncommon to compare that career path to a classic ’80s arcade game. To Matt Price, being Taco Bell’s senior manager of PR and brand experience has been just like a game of Frogger:...

Expect Unexpected Brand Partnerships, Says Lego’s Head of US Marketing

by Al Mannarino | Dec 9, 2021 | Innovators, Leadership & Talent

Over the last decade, Cristina Liquori has built a career based on culture, trust and support… one tiny plastic brick at a time. Cristina began her Lego career in 2011 as a marketing assistant and would move on to roles in brand management and customer...

Why Building Communities Should Start With Fortifying Brand Love Through Relationships

by Al Mannarino | Nov 11, 2021 | Gaming, Innovators

With a love of math and science at an early age, followed by a fascination with storytelling, Elizabeth Del Valle gravitated towards marketing at a young age and has since spent every day pursuing opportunities where she can continue to learn and make an impact in the...

Sunwink Is Altering the Sexiest Part of Your Grocery Store

by Jordan Praitano | Nov 4, 2021 | Innovators

Sunwink is aiming to make the plant-based section of your grocery store the most seductive space you want to shop in. While sharing a passion for health and wellness, Jordan Schenck and Eliza Ganesh teamed up to change the food and beverage space by creating Sunwink....

With No Third-Party Cookies, Brands Must Prioritize Martech

by Julian Gamboa | Oct 27, 2021 | Audience Analytics, B-to-C, Brand Purpose, Consumer, Data & Insights, Innovators

How do you get a dream role without any experience? For Chris Marino, it turned out that all he had to do was ask. With support from incredible leaders, Chris secured a coveted finance internship at American Express and is now the global head of performance marketing...