Adcolor’s Latest Study Reveals Effective Ways to Retain Diverse Talent

by Tiffany Moustakas | Jan 27, 2022 | Diversity, Equity and Inclusion

As The Great Resignation rages on, Adcolor has taken steps to provide marketers with a comprehensive guide to retain diverse talent and build a more inclusive workplace. The nonprofit dedicated to championing diversity, equity and inclusion in creative industries...

Brands Need a Data-Driven Approach to Inclusive Advertising

by Anastasia Leng | Jan 27, 2022 | Columnist Network, Diversity, Equity and Inclusion

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Within six months of starting my company, I had to tackle one of the first milestones of a...

Meta Elevate Sets ‘Black365’ Initiatives for Black History Month and Beyond

by David Cohen | Jan 26, 2022 | Diversity, Equity and Inclusion, Social Pro Daily

This year’s Black History Month theme for Meta Elevate is “Black365.” Meta will kick off weekly events in February featuring industry experts, influencers and small business owners, with the aim of educating Black-owned small businesses, and this...

OkCupid Relaunches ‘Every Single Person’ Campaign to Champion Reproductive Rights

by Sara Century | Jan 25, 2022 | AdFreak, Brand Purpose, Diversity, Equity and Inclusion

One less-discussed element of the ongoing Covid-19 pandemic is the effect it has had on daters, with the conflicting concepts of social distancing and meeting new people causing trepidation for many. Likewise, a desire to discuss politics has shot up in recent years,...

How Black//Brown and Brunner Are Illustrating the Impact of Diversity in Marketing

by Emmy Liederman | Jan 25, 2022 | Diversity, Equity and Inclusion

Brands and agencies too often try to bake diversity into a marketing campaign toward the tail end of its creation instead of planning from the onset to create an inclusive campaign. For instance, brands will search for a diverse cast of influencers after a campaign is...

New Narrative for Brands When Speaking to the Black Community: You Are More Than

by Johnas Street | Jan 25, 2022 | Diversity, Equity and Inclusion, Voice

On MLK Day, Twitter launched an OOH campaign featuring celebrities’ affirmation tweets. It was a huge success, featuring many Black celebrities. And even though I loved this campaign, I want Black people to know: You are more than. For generations, media...