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Rare Beauty CMO on Seeing the World Outside 4 Office Walls

If you haven't heard of beauty marketing veteran Katie Welch, there's a good chance you've seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology,...

Lionsgate Platform Relaunch Campaign Shows Reactions From Viewers’ Bodies to Its Content

The streaming wars fiercely continue with established and emerging platforms vying for attention and subscription fees. That is something platform Lionsgate+, formerly StarzPlay, is focused on driving through its international campaign showcasing how its content...

Dial It Up to TurboCrisp With Marshmello’s Crux Air Fryers

Although summer is over, Grammy-nominated artist Marshmello is reminding us it's never too late to roast some s'mores--or chicken, or vegetables--if you have the right technology. Taking a detour from the studio, Marshmello heads to the kitchen to collaborate with...